Tools and Applications of Sensory and Consumer Science, 4th Edition - The Institute of Perception Course

The Institute for Perception Course - Tools and Applications of Sensory and Consumer Science

• Start   13 September 2017 
• End    15 September 2017 
• Location   Tokyo, Japan at Chuo University - Korakuen campus

By attending this 3-day course you will:

• Understand why different sensory methodologies can results in different conclusions

• Explore the tetrad test as a powerful alternative to the triangle test

• Learn to assess and manage risks in product testing decisions

• Develop internal standards taking into account consumer expressed preferences

• Connect results of internal panel testing to consumer response

This course has been developed for personnel involved in sensory evaluation, market research, product development, quality assurance, and general management within consumer product companies. The content is easily accessible and will provide lasting benefits for attendees with both introductory and advanced level knowledge in sensory evaluation and market research.

Dr. Benoît Rousseau of The Institute for Perception will teach this course. On Friday, Dr. Chinatsu Kasamatsu of Ajinomoto will share an application of Landscape Segmentation Analysis® to strawberry jam products.

A printed manual of the presentation slides, lunches and refreshments each day is included. You will also receive access to a free 3-month trial version of IFPrograms™ software and our current books, Tools and Applications of Sensory and Consumer Science and Thurstonian Models: Categorical Decision Making in the Presence of Noise.

Course information and online registration: http://ifpress.com/short-courses/

Offered by: The Institute for Perception
Target audience: Intermediate
Cost: $1975 US; 20% discount for each additional registrant from same organization.  A discount of $50 US will be offered to members of the Sensometric Society upon request.

Further information: http://ifpress.com/short-courses/  or call 001-804-675-2980